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Principal Consultant — Firearms Accessories & Red Dots

My resume is the brand I built.

Builder in the firearms optics industry. Launched and scaled Cyelee Distribution Company as the US territory arm for Cyelee Optics. Built the brand from conceptual to national dealer footprint across roughly 20 SKUs in the pistol red dot category.

Joseph Kallay

Across every function of a modern firearms accessories brand.

01

Product line development, design, and R&D

02

Marketing, brand positioning, and Shopify e-commerce

03

Dealer network development and B2B relationship management

04

Manufacturing and supply chain coordination (US + overseas)

05

Personnel management and team leadership

06

Financial operations, tax compliance, and executive strategy

Architect of US Operations

Built the Brand 10× Growth

Managed marketing, product line development, product design, and product R&D. Handled technical operations, personnel management, business development, and executive leadership. Managed customer service, dealers, and the website.

Founding
Founded Cyelee Distribution Company as the US arm of Cyelee Optics.
Brand
Built from concept to national dealer footprint across roughly 20 SKUs in the pistol red dot category.
Trade
Sustained SHOT Show and NRA Annual Meeting presence with full booth, dealer programs, and giveaway operations.
Building
Szigmund Outfitters, a hearing protection and field equipment brand.

Available for selective consulting engagements.

Now advising select brands, founders, and investors in firearms accessories, red dot optics, and adjacent shooting sports categories through Szigmund Advisory.